1UK delivers a strongly branded politics-free communications experience that allowing the people's government to meet with each citizen on a personalized one-to-one level.

This dialogue is made possible through a user-centered suggestion AI not much different from such a service as Amazon.com learning by user-made choices and through a simple set of questions triggered at appropriate points distributed throughout the service. Based upon accumulative user-data the service can make suggestions and cater a better experience based upon the unique needs of each individual.

As the user's personal experience and relationship with the government is of the highest concern, security and trust are taken very seriously. Personal information is stored locally on the vendor set-top box, communicating only incoming information content. In the event that the user wishes to return information (making any form of outgoing communication), user notification and approval will always be required.

1UK is about making the personal connection with each citizen. Personalized content is suggested and derived from frequently accessed content and further data of user language, age, gender and local region. Advanced access to content of personal interest is available inside the 'My Government' area. Localized filters only ever suggest without restricting access to the wider scope, leaving the power of choice always in the hands of the user.

1UK aims to shed the traditional page-viewing experience associated with fixed text and graphics replacing it with dynamic content loaded behind the scenes and placed on call. This feeling is enhanced by an engaging interactive brand making full use of the aural-visual environment. Making generous use of text-to-speech and aural-visual response enhancements, the service can also be well targeted towards users who face issues of accessibility. The key here is to make these enhancements available from the start and to keep the user easily informed of all additional service features.

Direct learning is thus made available in addition to the feature based AI directed learning through interactive AV oriented guides globally accessible through the help function. An 'open dialogue' phrase and question oriented search (similar to Ask Jeeves) is also available at all times to further aid the user in quick access to all content. Ultimately the feeling that the participation of every user is directly contributing to their government is by far of the greatest concern and should be placed as the foremost goal in directing the deliverance of the 1UK interactive experience.